Panasonic Manufacturing Malaysia Berhad (PMMA) / Nurul Farzana Asbullah

This internship report encapsulates my six-month experience at Panasonic Manufacturing Malaysia Berhad (PMMA), where I was privileged to work in the Product Planning Department. My role provided hands-on exposure to the planning and development processes, enabling me to understand the dynamics of product strategies in a global manufacturing environment. This report further outlines my contributions to the Product Planning Department, where I assisted in developing strategies to address market challenges and align products with consumer preferences. The experience deepened my understanding of market analysis, product lifecycle management, and the integration of sustainability into product planning. One of my key tasks was conducting a SWOT analysis of the company, which highlighted its strengths, weaknesses, opportunities, and threats. The analysis underscored Panasonic's strong brand reputation, advanced technological capabilities, and sustainability conscious image over their product which collectively position the company as a leader in the industry. It also shed light on areas where improvement is needed and the challenges posed by external factors such as competition and market dynamics. This exercise allowed me to better understand how companies evaluate their strategic position and plan for future growth. In conclusion, my internship at Panasonic Manufacturing Malaysia Berhad was a valuable learning experience that provided me with practical skills and a comprehensive understanding of the manufacturing industry. It enhanced my skills in critical thinking, teamwork, and professional communication while exposing me to the inner workings of a global manufacturing company. My time at Panasonic Manufacturing Malaysia Berhad has not only enriched my learning but also prepared me for future endeavors in the field of product planning and beyond. The SWOT analysis emphasized the importance of leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats to ensure the company’s long-term success. These insights will undoubtedly benefit me in my future professional endeavors.