Industrial training report: GES Manufacturing Services (M) Sdn. Bhd. / Nurul Syahirah Othman

The report explores my primary responsibilities including assisting with works related to roadshows, brand stores and kiosks such as charging out the products for their display and requesting installation, maintenance and repairs. Aside from assisting the company achieve its marketing goals, these tasks gave me a better grasp of the significance of strong brand visibility. Developing a SWOT analysis of LG Electronics Malaysia was a major component of my internship report. The company's strengths, including a varied product portfolio and a good brand visibility were identified by this analysis, along with its weaknesses, which included poor market penetration in rural and smaller towns. Threats like fierce competition and quickly changing consumer tastes were examined, along with opportunities like the rising need for smart home products and partnerships with nearby companies. The SWOT analysis's discussions were incorporated into strategic suggestions for every SWOT point. Throughout the internship, I gained a deeper understanding of marketing dynamics in the consumer electronics industry. Working in a globally recognized organization like LG Electronics Malaysia provided a platform to learn about the alignment of marketing initiatives with corporate goals and the importance of adaptability in a competitive. 1 improved my communication, teamwork and management abilities throughout the internship and 1 also developed a better understanding of the marketing structures in the consumer electronics sector. Working for a well-known company like LG Electronics Malaysia gave me the opportunity to gain knowledge about how marketing activities should be in line with business objectives and how crucial adaptability is in an intensely competitive sector. Besides enhancing my technical and professional capabilities, this internship helped me set myself up ready for my future plans in the marketing industry. This report provides a thorough overview of my contributions, lessons learned and suggestions made while interning at LG Electronics Malaysia.