Industrial training report: Poliklinik My Dr / Alia Nadeeya Norheysham

This executive summary illustrates how the training at Poliklinik My Dr Kluang has been quite beneficial in helping me better comprehend each aspect of my studies. This six-month internship was a major turning point in my academic career, fulfilling the requirements of the MGT666 course in the Bachelor of Business Administration (Hons.) Marketing (BA240) program given by Universiti Teknologi Mara (UiTM), Bandaraya Melaka campus. I am happy that I had the opportunity to work at Poliklinik My Dr Kluang for a while since it was a gratifying experience that taught me many things that I have included in my report. During the internship, I developed a greater comprehension of Poliklinik My Dr Kluang's organizational structure, service ethics, and fundamental principles. I also observed how the clinic's marketing plans are developed and carried out in accordance with its goals. Along with improving my understanding of the healthcare sector, this experience helped me hone my abilities in project management, team communication, and initiative coordination. It was the most rewarding experience and helped shape my career. In addition, this industrial training helped me in improving soft skills such as problem solving, collaboration and time management which are essential for building a successful marketing career. By discussing the opportunities and challenges faced by clinics in marketing their services, it provided a deeper understanding of the larger healthcare marketing framework. Furthermore, it has also enhanced my ability to adapt to changing situations, strengthened my communication skills and encouraged innovative thinking when tackling real-world marketing challenges. Overall, this industrial training experience has provided me with the practical information and skills needed to succeed in the marketing industry and also helped in achieving my career goals.