Sustainability of Hoteliers' strategies during endemic / Rohayu Ab Majid ... [et al.]

Ab Majid, Rohayu and Said, Rosli and Rosman, Siti Hasniza and uhana Ismail, Suhana (2022) Sustainability of Hoteliers' strategies during endemic / Rohayu Ab Majid ... [et al.]. In: UNSPECIFIED.

Abstract

The arrival of COVID-19 has greatly affected real estate growth, especially commercial properties. Thus, hotel properties which were successful in providing high returns before, now have to find the best strategy to strengthen their business operations. Although it has entered the endemic era, visitors are still careful in choosing the best hotel for their accommodation. Accordingly, this study aims to examine the best strategy for the continuation of their business agenda. This study involves a questionnaire that focuses on seven main strategies (MS) along with 31 sub strategies (SS) which are distributed to 50 hoteliers throughout Malaysia. The research data were analysed using descriptive and inferential statistics. All 31 SS have employed reliability test, followed by the mean score observation to see the current strategies practiced by the hoteliers. The reliable strategies were reviewed through significant status and an indication of the correlation value. The results of the study show that only eight strategies contribute to the hoteliers' efforts to sustain their business operations in this endemic era.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email / ID Num.
Ab Majid, Rohayu
UNSPECIFIED
Said, Rosli
UNSPECIFIED
Rosman, Siti Hasniza
UNSPECIFIED
uhana Ismail, Suhana
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Wan Ismail, Wan Nurul Fatihah
UNSPECIFIED
Editor
Mohd Fuat, Nor Hazirah
UNSPECIFIED
Editor
Nun Ramlan, Noor Fazzrienee J Z
UNSPECIFIED
Editor
Anuar, Nuramira
UNSPECIFIED
Editor
Abdullah, Shazila
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Crisis management. Emergency management. Inflation
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Academy Of Language Studies (APB)
Journal or Publication Title: The 11th International Invention, Innovation & Design Exhibition 2022 (INDES 2022)
Page Range: pp. 91-95
Keywords: COVID-19, Endemic, Sustainability, Strategy, Hotelier
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/112990
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