Effectiveness of social media in promoting culture and heritage of Melaka towards Malaysian / Wan Nur Azureen Wan Akmar ... [et al.].

Social media have become one of the important things in our life today. Without the assistance of social media, we will not be able to know the current issue that is happening around the world. Social media is extremely vital to every people especially in gaining various knowledge and information about culture, race and religion. The social media that people tend to use are Facebook, and Twitter. People need Internet to access all the social media in anytime they want. Plus, people nowadays are using Smartphone, so the internet can be accessed easily at everywhere without having a problem with the assist of mobile data plan. Much information can be shared with everyone specially to promote places that have a lot of interesting facts. When people are using social media, they will be able to know more details about the places and at the same time will enjoy with the image that they can see our findings through the social media. According to Alison Doyle (n.d), social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. She also said that social media can include text, audio, video, images, podcast and other multimedia communication. This shows that social media is about connecting people to spread the useful information that can give a benefit to the other side.