PSY543 : Psychology of art and design / College of Creative Arts

This subject expose to the students the concept, approaches and basic theory of psychology that is related to art and design. The discussion covers the topics of self-knowledge, awareness, memory, perception, emotion, color, motivation and culture. Understanding the Self in learning self-awareness is pertinent for them to be more sensitive to environment and people, thus developing the students to cultivate good attitude by identifying strengths and weaknesses in personality and be well versed with their audience when communicating through art and design. This subject emphasizes on the power of imagination and visualization in the context of enhancing memory, thus stimulates th students to be more critical and creative in their thinking. This subject also discuss art and design as a therapy in relation to human needs.