PMA526 : Production management / College of Creative Arts

This course provides an introduction to basic principle of management that include Printing & Publishing Act and marketing .Student will expose to develop a better understanding of marketing in general in form of theories and practices of the printing industry. Student will also explore the micro and macro of marketing environment toward the procedures and process in the printing industry. The course also describes to student the activity in the printing sector which involve customer relationship, integrated marketing communication strategies which given an opportunities within the industry.