PMA500 : Printing management / College of Creative Arts

This course provides an introduction to basic principle of management that is organizational, function and techniques. Many managers are required a good knowledge on managing production and operation, material resources, human resources and print acts. Student will expose to develop a better understanding of print management in general in form of theories and practices of the printing industry. Student will also explore the micro and macro of print management environment toward the procedures and process in the printing industry. The course also describes to student the activity in the printing sector which involve customer relationship, integrated management changes, communication strategies which given some opportunities within the industry.