Investigating moderating influence of gender on augmented reality and students satisfaction: experiences in cultures and linguistic diversity / Shorouk Mohamed Farag Mohamed Aboudahr ... (et al.)

The study aimed to examine the moderating role of gender in the adoption of augmented reality and student satisfaction. A quantitative approach was applied, and data were collected from 196 foreign students who were studying in a Malaysian university. Based on user acceptance of technology, the relationship between augmented reality and students’ satisfaction was investigated via structural equation modelling. The results indicated that students were satisfied with augmented reality with positive effects on their learning interaction. Further findings revealed that male students postulated higher satisfaction and stronger relationships in using augmented reality than female students. The study ascertained the strength of the hypotheses that revealed the acceptance of augmented reality by students in Malaysia institutions of higher learning and affirmed gender as a moderating variable to students’ satisfaction in augmented reality usage.