“Fitness Ladies Gym” / Nor Nedijah Hassan ... [et. al]

Nowadays, balancing household’s or woman’s responsibilities, commitments and quality time with their work, kids and family can be quite a challenge for them to maintain their fitness and health. In this era of technology also, development grows very fast directly proportional with years. It is very difficult to find woman’s gym nowadays so we came out with an idea to provide gym and health services for woman with different level of ages. As development grows, the responsibility to maintain fitness and health are significant especially to woman. Based on this reason, we can see there is a big opportunities and potential in providing gym and health service that can help them to have better health condition. We realize that it is necessary to all women to have a good fitness and health condition in order to increase their performance in work and makes them confident to appear in public. So, we have reached an agreement establish our business to plan and provide gym and health service for woman at every stage of ages at Kuching. We choose this location because this area has a big market and demands ofthe people is higher. We believe that our business can expand very well but it depends on our systematic strategies especially in marketing aspect. Before we start our business, we have to count the risks and unpredictable circumstances such as competitors, economic downturn and demand of usage. From the financial aspect, we are well prepared in order to face unpredictable situations. In order to run our business, we went through several legal stages. We found out that Kota Samarahan region in Kuching is the most potential place to achieve our business goals and objective.