Brand Perception Towards PERODUA Car : Myvi / Salinah Morni

Morni, Salinah (2005) Brand Perception Towards PERODUA Car : Myvi / Salinah Morni. [Student Project] (Unpublished)

Abstract

The Perusahaan Otomobil Nasional Bhd (PROTON) is closely linked to the history of the auto industry in Malaysia according to Dilip Singh Mutum in his article on an Overview of the Malaysian Auto Industry. Incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and-other components. Obstacles to production efficiency in local motor vehicle assembly operations and also in the marketing of automobiles in Malaysia was pointed out by researchers Sim, Keat and Li (DiIip,2005) . This includes diseconomy of scale associated with production oriented to a domestic market oflimited size and lack of Customer focus. According to him the Malaysian Government later with the direct support of Tun Dr Mahathir Mohamad, the former Prime Minister of Malaysia initiated the national car project. These helped to create employment and has helped establishment of supportive industries. It created a number of companies solely dedicated to making specialized accessories such as sports rims, tints, and scores of workshops. Now, Malaysia holds a dominant position in vehicle sales among ASEAN countries and has become one of the region's largest auto markets.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Morni, Salinah
2000566888
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme: Faculty of Business Management
Keywords: Brand, PERODUA, Car
Date: 2005
URI: https://ir.uitm.edu.my/id/eprint/111767
Edit Item
Edit Item

Download

[thumbnail of 111767.pdf] Text
111767.pdf

Download (569kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
Processing

ID Number

111767

Indexing

Statistic

Statistic details