Re-style / Syafiqah Shamsul Bahrin

This project proposes a rebronding approach for Mmf Bundle, a second-hand store founded by Muhammad Ariff Fakhry Bin Othman in August 2022. It is based in Alor Setar. Kedah, Malaysia, were the store primarily to adults who want access to quality goods of second-hand clothes and accessories. With the tagline, "Rock 'Em Up", encourages people to thrilling since some of the carry items are from past decades, which can evoke nostalgia and allow people to reconnect with styles or items they remember from their youth. Some of the items also carry high-quality, well-made items, sometimes even designer brands at a fraction of their original cost. Starting with rock styles that is a bold aesthetic influenced by rock music. It combines with rough, edgy components to create a look that is radiate confidence and a little attitude. Streetweor is about versatile, creativity and self- expression. It featuring eye-catching, yet comfortable fits and a mix of luxury and casual. Casual styles shows functionality first while still looking put together. It provides countless opportunities for showing individual styes and its ideal for doily wear. Re-style promote rock, streetwear and casual styles on social media, billboards, and advertisements to emphasize its boldness and vibrancy. This ensures that with thrifting, it con give the thrill of discovering unique. or one-of-a-kind pieces that can't be found in regular stores.