Brewzil / Siti Aida Hazwani Shahizan

BREWZIL is the new face of Grind House Coffee, a home-based coffee shop established on June 2, 2021, in Kolo Boling Joyo, Kedoh. Originally offering a cozy escape for teenagers, adults, and workers, the rebronding into BREWZIL brings a fresh and exciting identity to the brand. The rebronding was driven by the need to overcome several challenges faced by the original brand, including a lock of unique advertising, basic designs that foiled to provide information about the products, and the absence of a website to engage customers effectively. With this transformation, BREWZIL aims to establish a stronger identity, deliver clearer communication, and create a more compelling coffee experience. The name combines "brew" (the process of making coffee) with "zil" (a nod to Brazil), reflecting a product inspired by Brazil's rich coffee heritage. BREWZIL stands out by using premium coffee beans imported from Brazil, carefully crafted in Malaysia to create a unique blend that balances international quality with local expertise. BREWZIL has three special flavors inspired by Brazil. Caramel Copacabana is smooth and sweet, just like the relaxing vibes of Copacabana Beach. Almond Amazon is bold and nutty, taking inspira tion from the Amazon rainforest. Chocolate Champion is rich and chocolatey, celebrating Brazil's World Cup wins. Each flavor is made to give a unique and enjoyable coffee experience for everyone. Beyond its coffee. BREWZIL expands its reach through merchandise, corporate gifts, and supporting marketing tools to connect with customers on a deeper level. By combining creative branding, exciting flavors. and a strong commitment to quality, BREWZIL sets itself apart as more than just a coffee drink-it's a lifestyle brand that celebrates the love of coffee, culture. and connection.