Abstract
Lokal Ah! is on innovative beverage brand founded by Ainul lkhwan in 2024 and based in Penis, Malaysia. The company is dedicated to delivering a unique drinking experience through its creative reimagining of classic beverages using local Malaysian fruits. Originally inspired by mojito style drinks, Lokal Ah! hos rebranded its offerings as sparkling juice to enhance commercial appeal and accessibility. Packaged in sleek glass bottles. the product is designed for both local enjoyment and seamless export worldwide. The name Lokal Ah! carries a deep purpose. The use of "Lokal" instead of "Local" is a deliberate choice to promote Bahasa Melayu internationally. When customers abroad see the word "Lokal." they will recognize it as a nod to the Malaysian language and culture. immediately associating the product with its Malaysian origins. This branding reinforces the product's authenticity while showcasing Malaysia to the world. The "Ah!" in the name represents the refreshing satisfaction felt after taking a sip of the drink. Currently, the brand offers three exotic flavors: Manggis Lush (mangosteen), Betik Bliss (papaya), and Belimbing Joy (starfruit). These beverages highlight Malaysia's tropical fruits and offer a bold, refreshing taste like no other. Targeted at adventurous individuals and those eager to explore unique flavors, Lokal Ah! promises a drinking experience that's truly one of a kind. With the tagline 'Taste Like Never Before," Lokal Ah! ensures its beverages deliver flavors unmatched by any other brand, even while rooted in the familiar mojito inspired style. By blending local pride, creative branding, and exceptional taste, Lokal Ah! is poised to captivate both domestic and international markets, making Malaysia proud.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Mohd Aswan, Muhammad Aliff Afham 2022492726@student.uitm.edu.my |
Contributors: | Contribution Name Email / ID Num. Advisor Husin, Mohd Syazrul Hafizi syazrul529@uitm.edu.my Advisor Nazrin, Nizar nizarnazrin@uitm.edu.my Advisor Awang Besar, Nazirul Mubin nazirulab@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Drawing for reproduction. Illustration |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Page Range: | pp. 121-122 |
Keywords: | Industrial, design, graphic design |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/111601 |