The factors that influenced the sustainability of revisit intention to Kelantan / Wan Mohd Syafiq W Mohamad Radzi, Tuan Andi Ilham Tuan Nordin and Syed Abdul Qadir Iqbal Syed Hassan Basari

The study was investigated the sustainability of revisit intention to Kelantan. There are several independent variables that involved in the study which are novelty seeking, destination attractiveness, service quality, value for money and revisit intention as the dependent variable. A descriptive research design was implied in this study. Sample size of 170 are selected randomly through simple random sampling. Questionnaire from previous study are used to collect the data from the respondent. There are four objective developed under this study. The study revealed that novelty seeking, service quality, and value for money are significant predictor in explaining the sustainability of revisit intention to Kelantan. Forward Elimination Method is done to find the best model. For the third result shows that the tourist past visit' s intention has no difference in the sustainability of revisit intention to Kelantan. Lastly, there exist significant effect between number of visit and the sustainability of revisit intention to Kelantan.