Popiarity / Kasih Damia Sorfina Syahrul Nizam

This study aims to propose a comprehensive rebranding of Honey's Kitchen, aiming to enhance its identity and broaden its appeal. Established on January 10, 2020 by Nur Hanis Afiqah binti Muhamad Hasmadi, Honey's Kitchen has built a loyal following in Sungai Petani, famous for its crispy banana filled popia rolls in flavors like chocolate, strawberry and matcha, Honey's Kitchen has become a favorite name among snack lovers in Sungai Petani. Presenting Popiarity, an exceptional combination of "popia" and "popularity." It puts forward the vision of this brand which will create crispy popio with the very nice taste, loved by everyone. As a favorite for all snack lovers, with its simple name, pleasurable pronunciation, and concept of highlighting delicious flavors. A fun design comes olive with the cool mascot banana and large graffiti-styled lettering. It characterizes the young soul of the brand. The slogan for Popiarity is "Yum Flavors in One Bite," making this crunchy popia playful and uniquely different with each bite. The crispy banana popia rolls from Popiority highlight a vibrant variety of flavors, from the indulgent richness of chocolate to the fruity sweetness of strawberry and the earthy goodness of matcha. Each flavor is represented by a fun and playful mascot featured in every series of ads, chocolate with its cool and confident vibe, strawberry bringing cheerful and energetic charm, and matcha showcasing a calm and stylish personality. Popiarity celebrates the joy and fun of snacking, ensuring that whether they're enjoying the crunch or shoring with others, every bite provides a delicious and satisfying experience. Popiarity promotes its bold identity through billboards, ads, and social media, showcasing its crispy banana popia rolls in flavors like chocolate, matcha, and strawberry. Each bite offers a satisfying crunch and bold flavor, bringing joy and excitement to every snack lover.