Flora bella / Fatin Nuril Aisyah Mohd Noor Fazlan

Flora Bella is a flower shop cherished by the residents of Sungai Petani. It began as a small-scale flower arrangement service operated from home under the name Milhanez Enterprise. The service gained strong support from the local community, particularly teachers, homemakers, and women. Platforms like Telegram, lnslagram, and Facebook were used to showcase and promote its beautiful and captivating flower arrangements. Milhanez Enterprise faced several challenges in building its brand among the local community, mainly due to the lack of a logo to represent its identity. To address this, a rebranding effort was carried out, changing the service's name to Flora Bella. This process included creating a unique logo, an attractive tagline, and selecting corporate colours to define the brand's identity. Flora Bello hos also opened a shop inside a shopping moll in Sungoi Petoni to attract more customers. The shop offers a wide variety of colorful flowers. Floro Bella 's flower arrangement service is highly professional. creating attractive and fresh arrangements. The service focuses on events such as weddings. graduations, and birthdays. The flower arrangement service for weddings includes beautiful hand bouquets that enhance the bride's charm. Customers con choose the flowers themselves or leave the selection to the florist. Additionally. for graduation ceremonies, the service offers flower arrangements in the form of bouquets. Graduation bouquets, decorated with flowers and teddy bears or other items. appear adorable and elegant. making them perfect for university graduates or school students. Lastly, flower arrangements for birthdays ore presented in bouquet boxes. adorned with flowers and decorations such as balloons and other embellishments, making them a thoughtful gift for loved ones. Floro Bello also hos a dedicated website that makes it easy to place orders online and promotes various flower arrangements for the three events. Orders mode will be delivered directly to the customer's home or the specified location. Floro Bello ensures that the flower arrangements meet the customers' tastes. making the events memorable and beautiful.