Abstract
The ''Tauhu Begedil" brand is' a business that sells a type of dry tofu product stuffed with mashed potatoes, chicken, or meol, as well as other various flavours, such as spicy and so on. The ''Tauhu Begedif' brand guarantees halal and cleanliness as it is a 100% handmade product by Muslims. The founder of this brand is Solich Bl Azizan. This business is being sold in front of Guar Chempedak market. The estimated target audience is 20 lo 60 years old. We are introducing "Boombite's Begedil," a product brand that embodies the uniqueness and speciality of begedil tofu. "Boom" refers to when someone bites into begedil tofu, the filling automatically bursts out all the flavors. The strong spicy flavour produced a boom in the mouth because the level of spice is very high. In addition, " bile's" focuses on the c runchy tofu texture on the outside that is difficult to forget . As for the tagline, "Boom in every crunch" also refers to every bite being filled with a spicy filling and having a c runchy texture on the outside. Furthermore, Boombile's begedil brand provides a variety of fillings such as spicy, pesto sauce, and creamy garlic. Spicy and garlic sauces usually focus on the elderly. and pesto sauces focus on young people. Spicy is a combination of crushed and cut chillies to get a premium and strong spicy chilli texture as well as a lot of filling to be able to relate to the tagline and name, which is boom. Not only that. but the creamy garlic flavour is a mixture of garlic and mayonnaise and other ingredients mixed together to get a suitable and delicious combination. Finally. the pesto sauce is a combination of basil leaves and cashew nuts to get the right combination of a strong. perfect. creamy, and rich taste. Boombite's "Begedil'' offers a variety of advertising tools, including outdoor and indoor billboards. transportation billboards, and magazines. Even in this age of technology, the products are also being advertised on social media, such as lnstagram posts, as ii is easy to spread brand awareness.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Wan Azanuddin, Wan Ainun Sofia 2022842764@student.uitm.edu.my |
Contributors: | Contribution Name Email / ID Num. Advisor Ismail, Abdullah Kula abdul694@uitm.edu.my Advisor Shawalludin, Syahrini syahrini@uitm.edu.my Advisor Nazrin, Nizar nizarnazrin@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Page Range: | pp. 99-100 |
Keywords: | Tauhu begedil, graphic design, digital media |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/111288 |