Oishi cheesy chic / Syaza Nur Zulaikha Shahbani

Ed Cheesy Fried Chicken is a Malaysian stall that sells fried chicken with a variety of flavoured sauces. This fried chicken also offers a taste of Japanese fried chicken. Founded by Fahima Binti Azizan, the brand aims to those who love cheesy, spicy Korean c hicken. This study is focused on rebranding Ed Cheesy Fried Chicken products to become Oishi Cheesy Chic. The Oishi Cheesy Chic product is a Japanese fried chicken that comes with three flavours of cheesy fried chicken: double cheese, spicy cheese, and original cheese. Oishi Cheesy Chic also adheres to a Japanese concept, closely mirroring the product description. Oishi Cheesy Chic is a type of combination mark used as a logo. The term "Oishi." derived from the Japanese word for delicious, while "Cheesy Chic" playfully describes the product crispy fried chicken generously smothered in cheese. In conclusion, a charming chicken icon visually anchors the design, symbolising the star of the menu: irresistible fried chicken. The tagline, "Crazy Crunchy Cheesy Fried Chicken," captures the excitement and indulgence of every bite, conveying the fun and flavourful experience that Oishi Cheesy Chic promises. To enhance the customer experience, the product comes in playful, eye-catching packaging. along with exclusive merchandise perfect for fans as souvenirs. Additionally, the brand incorporates a Japaneseinspired design for its exhibits, creating on immersive and authentic showcase that highlights the essence of Oishi Cheesy Chic. The brand's carefully selected exhibitions and stalls, infused with Japanese design elements. offer on immersive experience. The architecture and design transport customers to the vibrant streets of Japan, where delicious street cuisine is the norm. In addition to showing Oishi Cheesy Chic's core values. these displays give customers on unforgettable eating experience that goes beyond the food. Customers con expect a wild, crunchy, and cheesy experience at Oishi Cheese Chic because of its powerful flavours. creative branding. and immersive surroundings.