Abstract
Nurulfara founded the Brownie Kedut Kukiss, a house-based business that sells cookies and desserts. Founded by Nurul Fara Binti Yasir. The brand aims to resolve logo issues. The logotype concept is complex and lacks consistency. This study is to rebrand the brownies made by Nurulfara products. The homemade dessert by Nurulfara is a dessert. Brownie nirvana represents the ultimate stale of indulgence and happiness through our signature brownie cookies as products. Combining the richness of traditional brownies with the delightful crunch of cookies, our product offers a perfect balance between taste and texture. "Brownie Nirvana," meaning the state of happiness or perfection, is a very delicious, rich, flavourful. and satisfying brownie cookie. The term "Nirvana" means a state of joyful perfection that permeates every mouthful of our tasty meals. The logo combines the elements of a mark and a symbol. The brownie element represents a brownie cookie, while the wings and arrows symbolise nirvana and happiness. The tagline "indulge in chocolate heaven" while means whoever can enjoy amazing and blissful chocolate is like being in a state of heaven. "Indulge" means encouraging people to treat themselves or give in to a pleasurable experience without guilt. However, "Chocolate Heaven" combines the rich, tempting appeal of chocolate with the idea of "heaven," symbolising perfection, happiness, and ultimate satisfaction. It suggests a brownie cookie is so delicious and luxurious. Brownie Nirvana products have three flavours: the first one is chocolate; the second one is matcha; and the third one is blueberry. The background in series advertising shows that whoever eats these brownies feels like they are sitting in heaven. The tagline "Indulge in Chocolate Heaven" uses evocative and abstract language to create a feeling of luxury, pleasure, and bliss. Here's what it conveys:. The logo for Brownie Nirvana has a carefully chosen colour palette that combines youthful dynamism with high-end appeal. We have carefully chosen each tone to appeal to the brand's target demographic of 15-21 -year-old young people while maintaining an expensive, decadent vibe. The colours reflect the mood of a contemporary, premium delight that is satisfying to the sight and the palate by reflecting luxury and brightness.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Noor Hisham, Nursyamimimurni UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Advisor Ismail, Abdullah Kula abdul694@uitm.edu.my Advisor Shawalludin, Syahrini syahrini@uitm.edu.my Advisor Nazrin, Nizar nizarnazrin@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Page Range: | pp. 91-92 |
Keywords: | Chocolate, brownies cookies, graphic design, digital media |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/111249 |