Abstract
Artpresso Cafe is a concept that seamlessly integrates the artistry of coffee with the expressive power of visual and creative arts, creating a destination that transcends the traditional cafe experience. Built on the philosophy that coffee is an art form in itself, Artpresso offers a unique space where the rich flavors of expertly brewed coffee meet the vibrant energy of artistic expression.The creative idea of Artpresso Cafe perfectly blends the domains of coffee and art to create a unique and appealing experience. Coffee is more than just a drink at Artpresso. Focus coffees, tasteful teas and freshly baked pastries are all part of the cafe's menu. Each item is made using premium ingredients to provide outstanding flavour. Arlpresso" combines "Ari" and "Espresso," suggesting a blend of creativity and high-quality coffee. In branding. this name conveys a sophisticated. artistic approach to coffee culture. It implies that the cofe not only serves exceptional espresso but also provides on aesthetically pleasing and possibly artistic environment. This con attract customers who appreciate both good coffee and a visually appealing. creative atmosphere. "Brew-liful Moments" is a playful combination of "Brew" (referring to brewing coffee or tea) and "Beautiful Moments." In terms of branding. this name suggests that the establishment aims to creole memorable and delightful experiences centered around their beverages. It implies that customers will enjoy not just the drinks but also the ambiance and the moments they shore in the cofe. The name evokes a sense of warmth, enjoyment, and appreciation for the small, beautiful moments in life, making ii appealing to those who value both quality drinks and a pleasant atmosphere.
Metadata
Item Type: | Book Section |
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Creators: | Creators Email / ID Num. Hassan, Nur Bahiyah 2022849422@student.uitm.edu.my |
Contributors: | Contribution Name Email / ID Num. Advisor Ismail, Abdullah Kula abdul694@uitm.edu.my Advisor Shawalludin, Syahrini syahrini@uitm.edu.my Advisor Nazrin, Nizar nizarnazrin@uitm.edu.my |
Subjects: | N Fine Arts > NC Drawing. Design. IIlustration N Fine Arts > NC Drawing. Design. IIlustration > Graphic art materials |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Page Range: | pp. 85-86 |
Keywords: | Brew, Cafe, graphic design, digital media |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/111246 |