Grimoire's whispers / Nur Aina Safiah Mohd Rashdan

This project proposes a rebranding initiative for Quest Studio, a 2D animation producer in Shah Alam, Selangor, renowned for preserving Malaysian cultural heritage through its content. Established in 2014 by Muhamad Firdaus Hj. Omar, the studio has built a strong following on platforms like YouTube but faces challenges with limited genre variety and occasionally confusing storylines.To address these issues, the project introduces Grimoire's Whispers, an original 2D animation film blending fantasy and adventure genres. This initiative aims to diversify Quest Studio's portfolio, attract a broader audience, and enhance its storytelling. The narrative follows Eryna, a 12-year-old girl who discovers a magical book, Andorra 's Grimoire. Transported to a mystical realm, Eryna confronts the dark sorcerer Mashiro with the help of her friend Nirmala . Through this journey, she gains confidence, embraces her powers, and learns self-acceptance. The story integrates Malaysian and Japanese cultural influences, evident in the characters' designs. Eryna's attire combines modern Malaysian and Western styles, Nirmala dons a kebaya with batik patterns inspired by the Malayan tiger, while Mashiro wears a samurai kimono and straw hat, representing Japan's beloved animals. The title, Grimoire 's Whispers. symbolizes the book's guidance. while the tagline, "A Mage's Odyssey," captures the magical journey. The art direction features a mystical aesthetic with dark purple tones and anthropomorphic characters to emphasize imagination and nature. Beyond the film. the project includes merchandise. ads. and promotional materials to expand its appeal. This effort positions Quest Studio to explore new genres while maintaining its cultural identity.