Study of consumer behaviour for oral care products among pharmacy students UiTM Puncak Alam / Nur Azura Abdul Rahim

The significance of oral health has long been recognized worldwide to be an important and essential part of overall health. Good self-care of oral health among students would improve their daily performance. The main objective in this study is to identify the consumer behaviour of students on purchasing of oral care products. For this study, quantitative research analysis was adopted. A survey was conducted and 186 responded to the questionnaire through simple random sampling. Descriptive statistic and Chi­ square were used to analyze data by using SPSS version 2.0.There are significance difference between gender and general knowledge in oral care products ( p =0.009) with female (62.4%) while male is 35.5%. About 97.8% respondents know what oral care products are. The most oral care product that most commonly used are toothpaste (39.5%), toothbrush(39.5%) and mouthwash(l0.6%). In comparing year of study with the frequency of purchasing oral care product, there is significant difference (p =0.000) with first year students (24.7%), second year (21.5%), third year (27.4%) and fourth year (percentage =26.3%). Conclusion : Majority of pharmacy students in UiTM Puncak Alam are generally concerned about the significance of oral health care and selecting appropriate oral care products of high quality to maintain their general well-being. It could be foreseen that this study might assist pharmacists in the community pharmacy to provide better services in relation to oral care products for the young consumers.