Bloom tea / Nur Alya Najla Md Najib

Bloom Tea is a flora l tea product from a company based in Sungoi Petoni called KopiKuih. This product is also formerly known as Teh Bungo KopiKuih and later changed to a simpler yet timeless name called Bloom Tea. The product aims to blend tradition with contemporary elegance by choosing high-quality floral teas to offer exceptional tea experience. The logo combines the name of the product "Bloom Tea" and symbolic element of a teapot with floral motifs in the middle. The togline "Symphony of Floral Flavors" describes how each layers of flavors from flower buds combined together lo radiate harmony experience for consumers. Just like how symphony produce harmony by combining different notes. Bloom Teo currently has three signature flavors which ore rose tea, butterfly pea tea and chrysanthemum tea. Nature-inspired theme with floral and animal motifs ore used to create a sense of luxury and natural beauty. Each packaging features specific birds such as for rose lea, peacocks are featured as ii is a bird that commonly associated with beauty, which aligns with roses' quality. For butterfly pea tea, hombill are featured as both hombills and butterfly pea flower symbolize transformation especially since this flower changes color when use in tea. For chrysanthemum, swans are used as it symbolize purity and calmness which reflected to soothing and delicate nature of chrysanthemum. The series of advertisements for Bloom Tea revolves around the cultural settings associated with tea. Each ad has the illustrations of harvesting activities and people drinking conveys the journey of tea- from the nature to the final cup. The alignment of colors with the product's characteristics also makes the ads look aesthetically unified. Overall, Bloom Tea continues to offer a luxurious tea-drinking experience through a seamless blend of tradition, modernity, artistry and wellness.