Gebu desa / Aina Najwa Nazim

Nazim, Aina Najwa (2025) Gebu desa / Aina Najwa Nazim. In: Mindareka - Create Without Limits 2025. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 37-38. ISBN 9789672948254
Abstract

Desa Recipes, established in January 2012 and headquartered in Sungai Petani, Kedah, is a company renowned for its wide array of traditional snacks and cookies. With a dedication to preserving Malaysia's rich culinary heritage, the company crafts authentic treats that evoke nostalgic flavors of local delicacies. Its flagship product, Bahulu, a soft and fluffy traditional Malaysian sponge cake is meticulously prepared in-house by the owner, Abdul Hakim, using time-honored recipes lo ensure exceptional quality and taste. Recently, Desa Recipes introduced Gebu Desa, a modern twist on Bahulu. Known as Bahulu Donut Pusing, this innovative treat comes in three flavors: Asli, Pelangi, and Buch. Packaged in vibrant, color coded designs, it's not only a delicious snack but also a perfect gift for open houses, festive celebrations, and special occasions. Beyond its irresistible taste and creative packaging, Gebu Deso carries a deeper emotional significance. True to its name, meaning "Village Fluff," the product is designed to transport people back to the warmth and simplicity of village life. Its familiar flavor serves as a heartfelt reminder of cherished moments with grandparents and the comforting traditions of home. Whether enjoyed during quiet afternoons, shared at family gatherings, or given as a thoughtful gift, Gebu Desa blends tradition with modern innovation, embodying Desa Recipes' commitment to celebrating culture, memory, and togetherness.

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