NMC450 : Contemporary issues in new media / College of Creative Arts

The changes in the media landscape, the evolution of convergence, the explosion of the web, animation and games including social media as well as their implications for business and communication environments. This course is designed to illustrate the historical development of new media. It introduces and explains the notion of new media and defines the concepts of convergence, web, animation and games. The course discusses about present the challenges that the emergence of new media pose to traditional media and the way they raised to such challenges. The focus is the how the new media alters the meaning of geographic distance, volume of communication. The student are exposed to information of how new media allows for a huge increase in the volume of communication. It also describes the uses of new media for marketing and communication oriented businesses. It present and explore with students platforms, research methods and tools that could enhance a communicator’s work and initiate to expose students to new media by enabling them to engage with it. The course increases the students’ awareness of the risks and opportunities that the new media offer in career development.