The effectiveness of salesmanship in influencing customer buying decision at Sime UEP Properties Sdn Bhd / Noor Suhana Baharum

Baharum, Noor Suhana (2007) The effectiveness of salesmanship in influencing customer buying decision at Sime UEP Properties Sdn Bhd / Noor Suhana Baharum. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The objective and scope of the study is to identify the factors that contribute to the effectiveness of salesmanship in influencing customer buying decision at Sime UEP Properties Sdn. Bhd. There are four factors that contribute to this problem which is personal selling, relationship strategy, product strategy and customer strategy. So from the study the researcher wants to know whether the factors have relationship or not in customer buying decisions.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Baharum, Noor Suhana 2004630800
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zakaria, Zainuddin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Effectiveness Of Salesmanship, Customer Buying Decision, Sime UEP Properties Sdn. Bhd
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/110461