Corporate social responsibility (CSR) disclosure and corporate reputation of Malaysian Bank: adapting the Bursa Malaysia’s framework / Nurul Hidayana Mohd Noor, Talya Mohd Fazillah and Noorabiatul Auji Jamaludin

Corporate social responsibility (CSR) means the obligation of the management of an organization to make decisions and take actions that will help the welfare and good of society and the organization itself. CSR is a commitment to improving people's well-being and the organization's image. Bursa Malaysia has developed a CSR framework as a guideline for publicly listed companies. The framework focuses on four dimensions: environment, community, marketplace, and workplace. Based on the framework, this study formulates several hypotheses to examine the relationship between CSR components and corporate reputation. Moreover, this study also aims to identify the most potent predictor that affects the corporate reputation of Malaysian banks. This study employed a cross sectional design, and 300 respondents of Malaysian bank customers in the Klang Valley were selected as a sample study. Data were collected using a questionnaire approach, and Pearson's correlation and regression analysis were used to understand the relationship between the dependent and independent variables. The results obtained from this study initiate significant and positive correlations between community disclosure, environmental disclosure, marketplace disclosure, and workplace disclosure towards the corporate reputation of Malaysian banks. The most substantial independent variable that influences corporate reputation is the workplace. In conclusion, the findings are validated, and research and managerial implications are drawn accordingly.
Keywords: Bursa CSR Framework, corporate reputation, corporate social responsibility (CSR), Malaysian banking customer