Rasahub Application (Blueprint) / Nur Syafiqah Jamaludin … [et al.].

RasaHub was launched on 2nd May 2024 by Foodie Fix Enterprise as a medium in spreading Malaysia culture and promoting a positive vibe to all around the world. RasaHub offers quick and simple recipes that are easy to follow by all gender and age. The increasing rate of cardiovascular disease in Malaysia started getting concerns by Malaysians. Hence, RasaHub also aims to support healthy lifestyle consumers or anyone that wants to switch their eating habits and wants to become fit. RasaHub by Foodie Fix Enterprise focuses on students, housewives, health-conscious consumers, working adults, and those on a tight budget. According to surveys, there is a high female population (70.7%) and significant interest from younger age groups, especially those between the ages of 15 and 30. 61 percent of the responders are students, and their high level of participation suggests that RasaHub is popular among academics. With a target market share of 5% in its first year and 9% by 2026, RasaHub is a food recipe app that targets urban households, millennials, and food enthusiasts in Malaysia. Plans for expansion include ties with neighbouring countries including Indonesia, Thailand, and Singapore. The growing popularity of culinary arts, smartphone usage, and internet connectivity are all predicted to contribute to the growth of the food recipe app market. The community-building tools, personalised approaches, user-friendly interface, and efficient customer support of RasaHub are its strongest features.