NIRBAA Tech Sdn.Bhd (Blueprint) / Noor Rafidahwalya Mohd Asrin … [et al.].

Brief description of the business and product concepts: The encapsulated energy drink made from gula anau, developed by six students from UiTM Kuala Pilah in Negeri Sembilan, represents a ground-breaking advancement in the energy beverage market by combining traditional, natural ingredients with modern encapsulation technology. Gula anau, a traditional palm sugar known for its natural sweetness and rich nutritional profile, provides a healthier alternative to the synthetic sugars typically used in energy drinks. It is packed with essential minerals like potassium, zinc, and iron, and has a lower glycemic index, offering a more stable energy source without causing rapid spikes and crashes. The encapsulation technology preserves these flavors and nutrients while ensuring a controlled release of energy-boosting elements, significantly enhancing the drink's effectiveness. By integrating these natural ingredients with cutting-edge technology, we have created an improved version of existing energy drinks, providing a unique selling point in a competitive market. Our product's commitment to natural ingredients sets it apart from competitors, appealing to health-conscious consumers seeking more wholesome options. The target market and projections: People with active lifestyles often seek for energy drinks for an instant energy boost, enhanced focus and improved physical performance. These beverages usually contain caffeine, taurine, B-vitamins and sometimes electrolytes which help increase alertness, endurance and hydration. So, our company focuses on this particular group of potential consumers. First and foremost, our company aim to project our sells to a mass market. However, our companies specifically target a group of individuals that has healty lifestyles as our main target audience. This includes an athlete, hikers, cycles, runners or others group individuals that required a quick energy boost to maintain focus and enhanced performance. So, our company looking forward to monopoly this segment of particular market audiences by becoming the first encapsulated energy drink that can fit into their hectic casual by removing the need or the hassle of having conventional energy drinks that in cans or bottles.