Freshie by Tech (Blueprint) / Ahmad Hazim Abdul Haris … [et al.].

Brief description of the business and product concepts: NutriFridge is a smartphone app that aims to bring the complex processes of fridge management into the modern era. Users' input regarding dietary needs and food preferences allows the program to provide personalized meal suggestions. Users provide characteristics such as allergies, eating preferences, and even nutritional objectives. It then utilizes machine learning to process this data and deliver features like personalized meal planning based on user food choices and dietary limitations, fresh food storage suggestions, and nutrition data for a wide range of items. An intuitive design with flexible settings guarantees a pleasant user experience. The target market and projections: NutriFridge attracts to a wide range individual looking to ease fridge management and enhance their nutrition. This includes busy professionals who have limited time to prepare meals, health-conscious customers looking for balanced diets, families want to maximize groceries and prevent food waste, and budget users looking to save money. The worldwide health and wellness app industry is expected to be worth USD 18.02 billion by 2026, demonstrating a growing interest in healthy living that NutriFridge is well-positioned to benefit on (Hayat et al., 2023).