RasaHub / Nur Syafiqah Jamaludin … [et al.].

Jamaludin, Nur Syafiqah and Amran, Nur Anis Syahira and Abd Gaffur, Marsya Humaira and Mohd Rosdi, Nur Faqihah and Muhammad Zawavee, Nur Asiah (2024) RasaHub / Nur Syafiqah Jamaludin … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

RasaHub is a cutting-edge mobile application that aims to share Malaysia's rich and diverse culinary heritage with users globally. This app contains a large assortment of classic and contemporary Malaysian dishes that cater to a variety of tastes and dietary preferences. With an easy-to-use interface, users can browse recipes, follow step-by-step cooking instructions, and learn about the cultural significance of each dish. The software also includes advanced features such as personalized recommendations based on user preferences, a shopping list generator, and connectivity with local food delivery providers to simplify the cooking process. Our target audience consists of food enthusiasts, home cooks, and anyone interested in learning about Malaysian cuisine. The software attempts to bridge the gap between traditional cookery and modern technology, making it available to a worldwide audience. We keep our material fresh and entertaining by incorporating user feedback and constantly updating our recipe collection. Furthermore, the software supports different languages to accommodate a broad user base, increasing its global appeal. Collaborations with local chefs, food bloggers, and culinary experts enhance the app's content, offering consumers authentic and unique recipes. In terms of market potential, the Malaysian Cuisine Recipe App is positioned for rapid expansion, capitalizing on the growing global interest in ethnic foods and home cooking. The app's business model combines a freemium edition with basic functions and a premium subscription that provides unique content and greater functionality. In-app advertisements and relationships with local food businesses are also potential revenue streams. With a focus on user experience and cultural authenticity, the Malaysian Cuisine Recipe App is poised to become a premier platform for culinary exploration and enjoyment, making Malaysian cuisine more accessible and delightful to all.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jamaludin, Nur Syafiqah
UNSPECIFIED
Amran, Nur Anis Syahira
UNSPECIFIED
Abd Gaffur, Marsya Humaira
UNSPECIFIED
Mohd Rosdi, Nur Faqihah
UNSPECIFIED
Muhammad Zawavee, Nur Asiah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: RasaHub, software, ENT600
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/110103
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