Invictus Technology Enterprise / Fathihah Ayuni Mohd Faudzi … [et al.].

The raising of health disease among young people is very concerning. Diseases such as hypertension, cardiovascular and kidney disease often attack not only the elderly but also the youth due to the increasing development of canned food products, instant food and also ready-to-eat food. These types of food mainly consist of high sodium contents which is one of the chemical components of salt. Salt can be obtained from seawater and also from hills. Although there are already various types of salt that have been introduced in the markets, our company, Invictus Technology Enterprise has arised a product of salt from natural sources in hope to alter the people's unhealthy lifestyle. Our company used the idea of plant-derived products which are defined as the reducing usage of animal-based products and replacing them with plant-based ingredients. Our company also came up with a salt product namely Nipah salt which is a new product development (NPD) that fulfils the demand of the food manufacturing industry and also vegetarian people. Plant-based salt is a new enhancement from the salt available in the market that could help to reduce the attack of harmful diseases towards people. Nipah salt is a product of low sodium content derived from nipah trees that are native to the coastlines and estuarine habitats of the Indian and Pacific Oceans. A survey has been conducted by our team members via Google Form and has been distributed to the respondents to gain data on their awareness on Nipah salt and daily usage of the salt. From the data we obtained, 85.7% of respondents were not aware of plant-based salts which explained that the respondents are not familiar with the better choice of salt that can be produced from plants while 83.3% of respondents used around two tablespoons per cooking serving meaning that mostly people consume high salt intake in their lifestyles. Therefore, through the feedback from our respondents, our products and services will keep improving in order to fulfil customers’ needs and also to ensure the quality of our products.