Autism specialized band / Nur Izzati Zawani Johar … [et al.]

Autism is a neurodevelopmental disorder that will have a permanent and lifelong impact on the patient. It will affect brain development and will affect the child's communication, social and thinking skills. The neglect of family members and the people around them often causes children with autism to suffer accidents. According to the World Health Organization, it is estimated that one out of every 100 children in the world has autism. These autistic children are also often harassed and tested for their deficiencies. In Malaysia, there have been several cases of child abuse and murder of children with autism that have occurred in recent years. For that reason, the safety bracelets for children with autism have been upgraded to help them in case they are in an emergency. Strategic marketing is the key for our product to success. Of course, we are targeting a family that takes care of an autistic children. Therefore, it is essential to promote and widely bring the product to the markets. Ways to commercialize and promote the product are by partnerships with therapists and clinicians, participation in Trade Shows and Conferences and online marketing. Moreover, these autistic children need full support so that they can run their daily lives with affection from the people around them. This Autism Specialized Band can contribute to help family members who have children with autism to be more careful in ensuring their children's safety and makes it easy for family members to track and locate their children if they disappear.