Brailletouch pricemarkers / Aliah Nur Dinie Khairuddin … [et al.]

In this era of globalization, the need for inclusivity and accessibility has never been more important. Despite advances in technology and cultural awareness, people with visual impairments continue to face significant challenges to fully participate in their daily lives. Shopping, an essential part of daily life for many people, becomes a challenging task for those who are visually impaired. It reveals that nine out of 10 blind or partially sighted individuals encounter difficulties in accessing information on food packaging, highlighting the significant need for enhanced accessibility measures. The lack of easily accessible information about product details and prices forces them to rely only on sighted assistance which sometimes can lead to inconvenience, compromising their sense of control and authority. Therefore, it is vital to propose a price tag with incorporated Braille, allowing blind consumers to independently access pricing details through touch. Brailletouch Pricemarkers enables blind individuals to make informed purchasing decisions, contributing to more effective budgeting and financial planning. By knowing the prices of products, blind consumers can allocate their financial resources more efficiently and avoid overspending. This Brailletouch Pricemarkers enhance overall literacy and independence for people with visual impairments. With Brailletouch Pricemarkers, businesses can attract a broader customer base including individuals with visual impairments who actively seek out businesses that prioritize accessibility. Businesses that prioritize accessibility and diversity are perceived as more favorably by the public and this positive perception lead to increased customer loyalty, as customers are more inclined to frequent establishments that prioritize inclusivity and equal access.