Abstract
Fashion have a profound impact on TikTok, which has transformed the fashion trend generation and consumption process since 2020. This paper, therefore, tracks the development of fashion-related content on TikTok. More An analysis of how the platform has allowed fashion influencers, trends, and promotion to diverge from traditional business conventions. This analysis explores the profound impact that TikTok's technological advancements have had on the fields of fashion marketing and content generation. Additionally, the study examines the influence of the COVID-19 pandemic on fashion trends as well as TikTok's contribution to the acceleration and maintenance of these trends. This research investigates the substantial transformations in industry practices and consumer behaviour prompted by TikTok, with a specific emphasis on Malaysia, by analysing critical fashion challenges and future projections.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Salehnur, Maarof arop92@yahoo.com.my |
| Subjects: | H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks |
| Divisions: | Universiti Teknologi MARA, Shah Alam > College of Creative Arts |
| Journal or Publication Title: | Journal of Creative Arts |
| UiTM Journal Collections: | Listed > Journal of Creative Arts (JCA) |
| ISSN: | e-ISSN: 3030-6086 |
| Volume: | 1 |
| Number: | 2 |
| Page Range: | pp. 74-81 |
| Keywords: | TikTok; Fashion Trends; Social Media Influencers; Digital Marketing; Technological Innovations; Consumer Behavior |
| Date: | October 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/108899 |
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