3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan

Mohd Shahril, Nurshafiqa Ain and M. Mujir, Mohd Shaleh and Hassan, Oskar Hasdinor (2024) 3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan. Journal of Creative Arts, 1 (2): 5. pp. 49-61. ISSN e-ISSN: 3030-6086

Identification Number (DOI): 10.24191/jca.v1i2.1592

Abstract

This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0.

Item Details

Item Type:	Article
Creators:	Creators Email / ID Num. Mohd Shahril, Nurshafiqa Ain nurshafiqa.ain@gmail.com M. Mujir, Mohd Shaleh UNSPECIFIED Hassan, Oskar Hasdinor UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products
Divisions:	Universiti Teknologi MARA, Shah Alam > College of Creative Arts
Journal or Publication Title:	Journal of Creative Arts
UiTM Journal Collections:	UiTM Journals > Journal of Creative Arts (JCA)
ISSN:	e-ISSN: 3030-6086
Volume:	1
Number:	2
Page Range:	pp. 49-61
Keywords:	3D Design Driven Innovation, Design Strategy, Sofa, Commercialization
Date:	October 2024
URI:	https://ir.uitm.edu.my/id/eprint/108897

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