Mohd Shahril, Nurshafiqa Ain and M. Mujir, Mohd Shaleh and Hassan, Oskar Hasdinor
(2024)
3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan.
Journal of Creative Arts, 1 (2): 5.
pp. 49-61.
ISSN e-ISSN: 3030-6086
Abstract
This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Shahril, Nurshafiqa Ain nurshafiqa.ain@gmail.com M. Mujir, Mohd Shaleh UNSPECIFIED Hassan, Oskar Hasdinor UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products |
| Divisions: | Universiti Teknologi MARA, Shah Alam > College of Creative Arts |
| Journal or Publication Title: | Journal of Creative Arts |
| UiTM Journal Collections: | Listed > Journal of Creative Arts (JCA) |
| ISSN: | e-ISSN: 3030-6086 |
| Volume: | 1 |
| Number: | 2 |
| Page Range: | pp. 49-61 |
| Keywords: | 3D Design Driven Innovation; Design Strategy; Sofa; Commercialization |
| Date: | October 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/108897 |
- Edit Item
![[thumbnail of 108897.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
