Strategic, ethical and commitment competencies towards business success of young agropreneurs: the mediating roles of social media usage / Nur Fatihah Malik

Although studies have examined the link between entrepreneurial competencies and business success, there is a gap in the research specifically focused on agropreneurs. Agropreneurs are individuals who seek to innovate and explore new ways to profitably venture into the agricultural sector, which is a vital industry for the Malaysian economy. Investigating whether competencies such as strategic, ethical and commitment contribute to the success of young agropreneurs is critical. Furthermore, social media has become a crucial platform for information sharing and marketing agricultural products. Therefore, it is important to investigate whether social media usage mediates the relationship between competencies and business success. To gather data, form the target respondents, judgemental sampling was used, and online questionnaire were distributed, resulting in 96 responses. Structural equation modelling via Smart PLS was used to analyse the data. The study was underpinned by the Resources-Based View (RBV) theory, which considers, strategic, ethical and commitment competency as part of firm‘s intangible resources of skills. Results has shown that out of ten hypotheses, one was significant which was strategic competency and social media usage. Additionally, there was no mediating effect of social media usage on the relationship reported. The implications, limitations, and future research directions are discussed at the end of the study.