Preference of skincare product among female student in UiTM Cawangan Kelantan / Wan Nurul Syamimi Yahya@Wan Hassan, Fatin Nur Athirah Puteh and Farah Nasuha Hisam

Skincare products refer to all products used for cleansing, massaging, moisturizing etc. of the skin especially the face or hands. The aim of such products are to maintain the body in good condition and protect it from the harmful effects of the environment. Skincare products also fall into the general category of cosmetics. Skincare products include cleanser, toners, moisturizers, sunscreen, serum and exfoliants. People would like to be beautiful, healthy and good looking since external physical and face is the part of body which certainly everybody will see first. Clean and healthy skin will help people to develop positive self-confidence, that is why woman is user of skincare product since they are more concern and taking care about their skin. Therefore, as study purpose, it is concern significantly to understand and know which factors have impacts of decision making toward purchasing skincare product among female students in UiTM Cawangan Kelantan. This research is studied in order to explore more about the skincare product that they used especially between drugstore product and local product and also to figure out which reasons and factors have highly impacts them to use the skincare products.