Abstract
This study examines the social media engagement patterns of the Office of Deputy Vice Chancellor Research & Innovation Universiti Teknologi MARA (UiTM). in their efforts to enhance visibility and promote research and innovation among academics. Through strategic content dissemination on Facebook and YouTube, PTNCPI aims to capture attention and inspire active participation within the academic community. By utilizing informational and recognition posters, as well as live and recorded videos, PTNCPI seeks to engage academics by sharing relevant research and innovation content. The analysis of engagement patterns reveals that YouTube's live sessions attract high viewership, while Facebook generates increased engagement through posts related to trending topics and recognition.
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Mahat, Mohd Muzamir UNSPECIFIED Mohamed Khalil, Mohamed Izzat UNSPECIFIED Azahari, Nur Syazwani UNSPECIFIED Abd Rahman, Norazah UNSPECIFIED |
| Subjects: | L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Bahagian Transformasi Universiti |
| Journal or Publication Title: | Symposium on Strategy & Transformation Management For Tertiary Education (SSTM – TEd 2023) |
| Page Range: | pp. 23-27 |
| Keywords: | Social Media engagement, Pattern of social media user, social media engagements |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/108274 |
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