Factors that influence the choice of Takaful Mabrur among Muslim customers: a case in Negeri Sembilan, Malaysia / Muhammad Nazri Nordin

Takaful Mabrur has been introduced due to the fast growth of the Islamic financial and Takaful development in Malaysia. Development of Takaful Mabrur faces hypothetical and down to earth challenges that should resolve keeping in mind the end goal to have quick development. One of the greatest difficulties is to make customer mindfulness, narrowing the customer perception, understanding and scholarly crevice amongst
Islamic and routine showcasing. Therefore, the major purpose of the study is to determine the major factors that influence the choice of Takaful Mabrur in Negeri Sembilan. The data was collected by the quantitative method which is through questionnaire. Basically, the scope of study is focusing on the awareness, perception and religiosity aspect that influence the choice of Takaful Mabrur. The researcher will give questionnaires to respondents randomly. The respondent for this study consists of Muslim customers and policy holders of Takaful Mabrur in Negeri Sembilan. The
questionnaire was distributed to respondents during the marketing campaign by the Takaful operators in Negeri Sembilan and at the office front desk.