Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana

Winston Dana, Ezekiel Lawat (2013) Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana. [Student Project] (Unpublished)

Abstract

The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a new platform for generating attention and awareness among consumers through online advertising (Rowley, 2001). Companies benefit by evaluating the effectiveness of online advertising and by assessing their investment in these advertisements. A great number of companies have spent huge amounts of money on online advertising.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Winston Dana, Ezekiel Lawat 2006495220
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme:	Faculty of Business Management
Keywords:	perception, acceptance, internet
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/108134