Online Shopping Attributes And Customer Satisfaction On Butik Fachyra / Affriza Mohamad Affandi

Mohamad Affandi, Affriza (2014) Online Shopping Attributes And Customer Satisfaction On Butik Fachyra / Affriza Mohamad Affandi. [Student Project] (Unpublished)

Abstract

This research focuses on the Online Shopping Attributes and Customer Satisfaction on Butik Fachyra. The objectives of this research is to identify factors listed under online shopping attributes that satisfied Butik Fachyra’s customer the most, to asses existing customer satisfaction on Butik Fachyra’s products and services and to determine the degree of relationship between online shopping attributes and customer satisfaction on Butik Fachyra. This research involved the distribution of 80 questionnaires to the existing Butik Fachyra’s customers who are categorized as experienced online shoppers with Butik Fachyra. In addition, SPSS 17.0 is used to analyze data collected through online form questionnaire that were send to customers Facebook inbox and their email.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohamad Affandi, Affriza 2008334405
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus
Programme:	Faculty of Business Management
Keywords:	online, shopping, attributes
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/108133