A study on the factors that influence visitor's perception towards Jerejak Resort & Spa at Penang / Nor Azilakusma Wati Mamat

This research was conducted to study the factors that influence visitors' perception towards Jerejak: Resort & Spa at Penang (JRS). The objective of this research is to determine visitor's perceptions towards services offered by Jerejak: Resort & Spa at Penang (JRS). This study also was conducted to know the level of visitor's perceptions towards JRS Services. Besides that, to analyze relationship between independent variables ( counter service, environment, price and image) is also objective of this study. Finally, the purpose of this study is to recommend about the effective way that can be done by JRS in improving their services. The researcher had distributed the questionnaire among I 00 visitors that come to the JRS. Counter service, environment, price and image are the independent variables that being selected by the researcher. After collecting the data and analyze it, the result shows that there is association or relationship between these independent variables and the visitor's perception. The finding also shows that between independent variables have positive relationships. By conducting this researches also, the researcher hopes that management of JRS can improve their service level in order make sure that the visitors will satisfied with their services.