Research factor affecting customer loyalty towards Maybank Islamic in Kuala Lumpur

This study attempts to find the factors affecting customer loyalty towards Maybank Islamic in Kuala Lumpur. The research utilizes a quantitative approach, collecting primary data through a questionnaire or survey distributed to a random sample of 200 Maybank Islamic customers across major parts of Kuala Lumpur. The study establishes customer loyalty as the dependent variable. The independent variables investigated are Islamic customer satisfaction, Islamic perceived value, Islamic service quality, and Islamic trust and commitment. Data interpretation will be performed using SPSS, data combination using Microsoft Excel, and supporting secondary data (related journals, articles, etc.) will be sourced via Google.