The SOSecure blind-fold cane / Nursaayu Parni … [et al.]

Blind individuals encounter challenges in daily tasks due to navigation difficulties and limited access to information and transportation. The SOSecure Blind-Fold Cane offers a solution to these challenges, providing convenience, safety, and ease of use. Authored by accessibility experts, it features an integrated SOS button for emergencies and a user-friendly design for individuals with diverse needs. This innovative cane aims to enhance mobility and improve the quality of life for people with visual impairments. The primary target market for the SOSecure Blind-Fold Cane includes individuals who are blind or have low vision, rehabilitation centers, hospitals, healthcare facilities, and disability advocacy groups. The selling strategy involves a multifaceted approach combining online marketing, direct selling, and other strategies.