Individual assignment-business activity: dropship of Victoria’s Secret / Racheal Grace Ibrahim

Ibrahim, Racheal Grace (2022) Individual assignment-business activity: dropship of Victoria’s Secret / Racheal Grace Ibrahim. [Entrepreneurship Project] (Unpublished)

Abstract

Victoria’s secret is an American clothing and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed angels. As the largest retailer of clothing in the United States, the brand has struggled since 2016 due to shifting consumer preferences and ongoing controversy surrounding corporate leadership’s business practices. In addition, the company has secondary product lines, namely, activewear known as Victoria sports, swimwear and a beauty division with fragrances,
make-up, accessories, and other bath and body products.Victoptfs Secret Beauty is America’s number 1 fragrance brand.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ibrahim, Racheal Grace 2020984443
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus
Keywords:	business, activity, dropship
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/106400