Commercializing batik UiTM Perak into multi-purposed tote bag design for women / Nasyirah Saleh ... [et al.]

The introduction of Batik UiTM Perak has been a platform to introduce a new approach in providing a variety in the selection of batik Malaysia designs produced by local talents. In today's fast-paced world, convenience and versatility are paramount. Our innovation addresses these needs through the development of a multi-purpose tote bag that revolutionizes the way individuals carry and organize their belongings, incorporating local identity and exquisite design. With a target market encompassing urban moms, students, and frequent travelers, our multi-purpose tote bag taps into a lucrative segment seeking practical yet stylish and artistic solutions. Market research indicates a growing demand for versatile bags that offer functionality without compromising aesthetic values.