Abstract
The term medical tourism has come to embrace all facets of consumers seeking treatment, improvement or change through medical or wellness practices -provided they cross an international border to do so. This study aims to highlight what strategies that should be pursued by PSH in order to become market leader in medical tourism industry. There are 4 main factors which determine the success of medical tourism; cheaper cost, technology advancement, hospital accreditation and staff competency. A set of questionnaires were distributed among medical tourist seeking treatment at PSH to gauge feedback from the patient pertaining to their experience and satisfaction level. An interview with marketing executives of PSH was also conducted to help researcher to understand the medical tourism activities more deeply. In a service industry, the most important aspect is the service experience to the customers. To remain competitive and continue to be the preferred choice, organizations must aim to create a compelling service experience, in order to ensure customer's satisfaction and continued loyalty.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Aziz, Mohd Faizal 2011276692 Ibrahim, Noor Azreena 2011474108 Mohd Tahir, Nor Haryani 2011607894 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Abdul Ghani, Kamel Taufiq UNSPECIFIED |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Investment Management |
Keywords: | medical tourism |
Date: | 2013 |
URI: | https://ir.uitm.edu.my/id/eprint/105815 |
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